Yesterday's news: anti-advertgames
February 03, 2006
"Making money in a corporation like McDonald's is not simple at all. Behind every sandwich there is a complex process you must learn to manage: from the creation of pastures to the slaughter, from the restaurant management to the branding. You'll discover all the dirty secrets that made us one of the biggest companies of the world."
So state the Italian artist-activist makers of the McDonalds anti-advertgame, Molleindustria. I don't know if the fact that the rainforest is being destroyed to grow soy beans for hamburger meat or that cows are fattened with industrial garbage in feed lots is a secret anymore, but playing the online game illustrates that it definitely is a challenge balancing the economic factors of selling a burger without turning into a blood sucking evil-ass. After playing McDonalds for an hour, I had not once succeeded in making a profit and in fact I caused the company to go bankrupt every few minutes.
And if you're thinking, 'couldn't happen to a nicer bunch of guys', have a go.
The tip off is from Regine at we-make-money-not-art, a trend and technology blog. Thank you!
- Eric Schlosser's must-read investigation on the fast food industry is titled Fast Food Nation
- NYTimes review of Fast Food Nation
- If you're fluent in Dutch, you'll love de Keuringsdienst van Waarde's humourous yet disturbing consumer investigations streaming from the KVW website
- The only English subtitled de Keuringsdienst van Waarde broadcasts are about the development, design and production of a slave-free chocolate bar. Turns out, producing chocolate in which slave (yes, slave) labour is not part and parcel to the production practice is hard as can be.
debra at 09:21 AM February 3, 2006 | post to del.icio.us
Comments
Hey Debra ~
Just to let you know...We at *Naughty Curry* have quoted a GREAT blurb of yours about losing your paan 'virginity'. haha!
Good stuff here. Hello.
Later.
posted by courtney at February 9, 2006 12:00 AM
