Food, food culture, food as culture and the cultures that grow our food

Street food collaborations: Streetberry!

April 24, 2006


Streetberry design by Michou-Nanon de Bruyn, Milou Melis and Monica Ruiter. Please respect student work, contact culiblog for updates.

Nothing says wing-flapping like a subversive strawberry. Students Michou-Nanon de Bruyn, Milou Melis and Monica Ruiter have developed Streetberry as their final project for Katja Gruijters and my street food project. The collectible black rubber berries snap on to black t-shirts, rings, and necklaces made out of recycled bike tyres and representing the map of the city. The pieces smell like strawberries, but in a way that someone who is not a twenty-something woman can still appreciate.


Streetberry design by Michou-Nanon de Bruyn, Milou Melis and Monica Ruiter. Please respect student work, contact culiblog for updates.

Since March, students from the HAS (Hoger Agrarische School, ’s Hertogenbosch NL, Food Design) and the Design Academy Eindhoven (Atelier, Food) have been collaborating on a street food project that Katja Gruijters and I initiated. Last Friday they presented the conclusion to their R&D and in the next weeks I’ll show a few of the best projects here on culiblog. Katja and I are most pleased with the results and think that the collaboration proves that the Design Academy and the HAS should work together on food-related projects in the future.


Streetberry design by Michou-Nanon de Bruyn, Milou Melis and Monica Ruiter. Please respect student work, contact culiblog for updates.

The assignment was to develop a a street food concept and in the course of 10 weeks develop this into a prototype. As you may already know, the NL is practically devoid of street food aside from the usual offerings of the Servex Group. Selling food on the street or at the train station is effectively illegal unless you are part of this horeca monopoly (HOtel, REstaurant, CAf├ę - another sexy Dutch acronym).


Streetberry design by Michou-Nanon de Bruyn, Milou Melis and Monica Ruiter. Please respect student work, contact culiblog for updates.

Katja and I wondered what future (food) and product designers, presented with a wealth of images and information about initiatives in other countries would come up with. Fortunately some students let their autonomous brains lead them away from the kitchen. A jewelry line based upon the map of the city, a new materials collection for street food packaging using the waste materials of commonly sold street food, and a conceptual art performance are some of the 12 fresh visions of what street food in the NL could become if it were allowed to flourish.


Streetberry design by Michou-Nanon de Bruyn, Milou Melis and Monica Ruiter. Please respect student work, contact culiblog for updates.

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