Food, food culture, food as culture and the cultures that grow our food

Fashion Food

October 3, 2004

And indeed, what is UNfashionable about a fake black lacquer bowl filled with instant Tom Yum noodles? Especially if you recycle the fake lacquer bowl and use it again and again for your own stylish soup lunches.

I came across this product researching what I will do for my contribution to Museum N8. J.P. of Mediamatic has asked me to come up with something for the theme pret a porter. Unlikely that I’ll do something related to the noodles (because I’m leaning towards fruit leather) but I am amused by the product design.







Of course the ingredients inside don’t resemble the picture on the front. But I know this product comes from a ‘keeping up appearances culture’ and I can accept the discrepancy. Also, normally Tom Yum doesn’t have noodles. Translation issues to be sure.

I LOVE the fake lacquer bowl and can’t wait to collect a few of them for an urban picnic making a lunch kit with my own ingredients. Blonde miso, soba or udon noodles, slabs of fresh tofu, sliced green onion and radish, fresh coriander leaves, a bit of kim chi…

debra at 12:04 | | post to


  1. wow! what amazing pictures!

    Comment by KvR — October 3, 2004 @ 12:21

  2. found your culi voice yet? ; P

    Comment by debra — October 3, 2004 @ 12:34

  3. not really, but I am giving it a try… picts ARE real pretty, abstract, as if not food at all. maybe i don’t need culivoice after all

    Comment by KvR — October 3, 2004 @ 12:43

  4. now that’s the spirit.
    trouwens krijgt RvT een nieuwe keuken en ik heb hem overgehaald om het in te wijden met een ter plekke kookwedstrijd. iedereen krijgt 8 minuten of zo en…. verschillende categorieën ook meest innovatieve gebruik van keuken, enzv. maar het deed me ook denken aan jou omdat we hebben bedacht dat diegenen die niet zo houden van hun kooktalenten tentoonstellen kunnen toch noch in de jury zitten.

    Comment by debra — October 3, 2004 @ 12:52

  5. hee, ik wil dolgraag in de jury want zo slecht als ik kook zo goed eet ik!

    Comment by KvR — October 3, 2004 @ 22:40

  6. lieve spekkie! je bedoeld waarschijnlijk dat door de laatste tijd veel te eten dat je onderscheigdingsvermogen beter is geworden?

    Comment by debra — October 4, 2004 @ 9:33

culiblog is a registered trademark of Debra Solomon since 1995. Bla bla bla, sue yer ass. The content in this weblog is the intellectual property of the author and is licensed under a Creative Commons Deed (Attribution-NonCommercial-NoDerivs 2.5).