Branding Iftar in Istanbul is handy to mouthy
October 19, 2005
In Istanbul I spotted this column next to the Blue Mosque, advertising the use of soup powders to flavour traditional Turkish dishes for Iftar meals. If the goal is to address a broad consumer base, Knorr marketing is right on target with this Turkish ad hocking of product during the month of Rammazan. I guess if you’re a high-powered career woman in Istanbul, working as the curator of an international art event like the Istanbul Biennale, you don’t really have time to whip up some break-the-fast nibbles every day at sundown, all the livelong month, and these powders could be handy. Handy to mouthy. Who am I to say that packaged flavour marketed as culture isn’t sometimes a good thing?
- If you are the individual that can translate this text in Turkish, I will gift you something fabulous and befitting of your efforts.
- If you are the author of this campaign I would love to talk to you.